Fosse Foxes Map and Storyboard
To accompany Fosse Park’s Fox Foxes trail, we created an informational map and a storyboard explaining how the foxes were created. You can read more about the creation of the foxes and behind the scene shots on our blog here.
To view the Fosse Fox trail as well as the concepts behind them, check out their website!
Photos Taken by Will Johnson
Key Objectives
Empty Space- Fosse Park wanted to fill empty units affected by the COVID-19 pandemic. We create eye catching graphics that distracted from the lack of retail outlets.
Informational- The background information behind the project needed to be shared in an exciting and informative way.
Way finding- The designing of a bespoke map for the foxes allowed people to follow the trail as well as pinpointing the larger way finding totems around the shopping centre.
On Brand- The design had to fit with the wider branding at Fosse Park as well as the new Fosse Foxes branding.
Want to see how the Fosse Foxes were made?
Watch the video to find out more about what we were up to for Fosse Park…
