Roundhouse Birmingham- 2023

We were tasked with creating 6 idents to showcase the 'Activities of the Roundhouse'. We had a clear concept of using abstract shapes to showcase each activity concisely but creatively with little detail to lean on. This clarity ensured the activities could be recognised when seen from distance as a night time projection. Steam coming from a cup of tea, the bobbing heads and floating kayak were some of the small details we highlighted in the scenes, bringing life and energy to the illustrations.